Santa Barbara is trying a unique new marketing campaign which has nothing to do with its scenic vistas, beaches, or wineries.
A campaign is kicking off to try to make the city the most diabetic-friendly place in the world to visit.
KCLU’s Lance Orozco reports the William Sansum Diabetes Center is teaming up with local restaurants, wineries, and businesses, to reach out with the community’s half million plus estimated diabetic visitors a year.
Click on link to listen to/download story: Guilt Free SB
Link to Guilt Free SB Campaign: www.guiltfreesb.com