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Santa Barbara Conference & Visitor’s Bureau Changes Name

Posted on Friday, August 16, 2013 10:59am

Santa Barbara is internationally known as a tourist destination, and the organization which spearheads its marketing efforts is giving itself a bit of a makeover.

The Santa Barbara Conference & Visitor’s Bureau and Film Commission streamlined its long name, changing it to Visit Santa Barbara.

At a launch party for the change, Visit Santa Barbara officials said with the economy improving, tourism numbers in the region are rising.

They also previewed a new promotional video which will be used to highlight the community.

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