A bill that would prevent advertisers from monitoring what California computer users do online has passed through its first state Senate committee.
Jamie Court with the advocacy group “Consumer Watchdog” says internet companies collect, store and sell far too much personal information.
“We should have the right to hit a button on our browsers that says, ‘Do not track me,’” according to Court. ”And that signal should be respected by the companies in California who give us information.”
Critics include high-tech companies and the California Chamber of Commerce. They say the bill is far too broadly worded and would hurt the state’s internet sector – one of the fastest-growing parts of the economy. They also believe it’s not necessary, since most major web browser companies are already developing opt-out technology.
The bill passed with only Democratic votes and next moves to the Senate Appropriations Committee.